slogan Apple

iMac, iBook, and Mac mini http://en.wikipedia.org/wiki/List_of_Apple_Inc._slogans#Macintosh

• "iThink, therefore iMac." (1998) based on René Descartes famous line, "I think, therefore I am" (Cogito ergo sum).
• "Hello. Again." (1998) iMac slogan based on original "Hello." Macintosh brochure.
• "Blows minds, not budgets." (1998)^[27]
• "The iMac to Go." (1999) used to market the introduction of the iBooks.
• "Where did the computer go?" (2004) used to market the introduction of the new iMac G5
• "From the creators of iPod." (2004) used to market the introduction of the iMac G5
• "The most affordable Mac ever." (2005) used to market the introduction of the Mac mini.
• "Now showing. The new iMac G5" (2005) used to market the new iMac G5 released in October 2005.
• "Small is Beautiful" (2006) used to market the new Intel Mac mini
• "The new, all-in-one iMac" replaced the previous
• "You can't be too thin, Or too powerful." (2007) slogan used to market the new iMac released in August 2007 [1]
• "A little Mini. A lot of Leopard"(2007) used to market the Mac Mini shipping with Mac OS X Leopard
• "The ultimate all-in-one. Now shipping with Leopard" (2007) used to market the iMac shipping with Mac OS X Leopard
• "More Power. Thinly disguised." used to market the iMac revision of early 2008
• "Beauty. Brains. And now more brawn." used to market the iMac revision of early 2008
• "The all-in-one for everyone." used to market the iMac revision of early 2009
• "Faster. Greener. Still mini." used to market the new Mac mini revision of early 2009
• "Brilliance, squared." used to promote the design of the new Mac mini revision of early 2009
• "Small is huge." used to promote the features of the new Mac mini revision of early 2009
• "It’s a good time to be a desk." used to promote accessories of Mac mini revision of early 2009
• "The ultimate all-in-one. Now with the ultimate display." used to promote the new iMac with larger screens in late 2009.
• "The new, mightier mini." used to promote the new Mac mini in late 2009.
• "Redesigned in a very big way." used to promote the new all-aluminium unibody Mac mini released in June 2010.

Macintosh

• "It takes minutes of practice to make Macintosh do this."^[22]
• "Introducing Macintosh"
  • "Introducing Macintosh. What makes it tick. And talk." - technically oriented ad featuring a cutaway drawing of the Macintosh 128k ^[23]
  • "Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us." - headline from a 20 page brochure published in Newsweek^[24]
• "It does more, It costs less. It's that simple" - used in an ad campaign in 1993 ^[25][26]

iPod

• "1,000 songs in your pocket." (2001) used to promote the first generation iPod's large storage capacity and compact design
• "Introducing the new iPod family." (2002) used on apple.com
• "7,500 songs in your pocket." (2003) used on apple.com
• "Mini. The next big thing." (2004) used to market iPod mini Maria
• "Teeny doesn't mean weeny." (2004) used to market iPod mini
• "The best keeps getting better" (2004) used to market iPod fourth generation
• "10,000 songs in your pocket." (2004) used to market iPod fourth generation
• "Paint it black." (2004) used to market iPod U2 Special Edition fourth generation
• "Life is random." (2005) used to market iPod shuffle
• "*Do not eat iPod shuffle" (2005) Easter egg slogan attached as a footnote to claim that the shuffle was about the size of a pack of gum.
• "Give chance a chance." (2005) used to market iPod shuffle pro.
• "Random is the new order." (2005) used to market iPod shuffle
• "Enjoy uncertainty." (2005) used to market iPod shuffle
• "1,000 songs. Impossibly small." (2005) used to market iPod nano
• "One more thing..." (2005) used to market iPod fifth generation with video
• "Watch your music" (2005) used to market iPod fifth generation with video
• "15,000 songs. 25,000 photos. 80 hours of video." (2005) used to market iPod fifth generation with video
• "Give music." (2005) used to market iTunes Music Cards
• "The best digital jukebox and #1 music download store. Now with video." (2005) used to market iTunes 6
• "Which iPod are you?" (2006) used to market iPod family
• "Home stereo. Reinvented." (2006) used to market iPod Hi-Fi
• "Back for an encore." (2006) used to market iPod U2 Special Edition fifth generation with video
• "Tune your run." (2006) used to market Nike+iPod
• "Completely remastered." (2006) used to market the second generation iPod nano
• "Clip and go." (2006) used to market the second generation iPod shuffle
• "Put some music on." (2006) used to market the second generation iPod shuffle
• "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006) used to market enhanced iPod fifth generation
• "Put a different kind of change in your pocket." (2006) used to market iPod nano (PRODUCT) RED
• "Put a thousand thanks in their pocket." (2006) used to market iPod Corporate Gifting Program
• "Put some color on." (2006) used to market the 4 new colors for the second generation iPod shuffle
• "Give the gift of iPod." (2006) used to market the iPod for Valentine's Day.
• "Meet the best iPods ever." (2007) used to market the redesigned iPod line.
• "A little video for everyone." (2007) used to market the third generation iPod nano
• "Hold everything." (2007) used to market the sixth generation iPod, the iPod classic
• "A new gig for iPod shuffle" (2008) used to market iPod shuffle 2GB
• "Now there's even more to touch." (2008) used to market the iPod touch firmware 1.1.3
• "Play more than music. Play a part." (2008) used to market the iPod (PRODUCT)^RED
• "Everybody Touch" (2008) used in the new iPod Touch commercial
• "What's new to touch" (2008) used in the January '08 software update of the iPod Touch
• "Tap into what's new" (2008) also used in the January '08 software update of the iPod Touch
• "Now there's even more to touch" (2008) used for advertising the new iPod Touch software update
• "Pump up the volume. iPod Touch Now in 32GB" used to market the 32GB iPod Touch
• "So much to touch." (2008) used to advertise 8GB, 16GB, and 32GB models.
• "Get your groove on. In four new colors" (2008) used on the website to advertise the refresh of the iPod shuffle
• "nano-chromatic" and "Rockalicious" (2008) used on the website to advertise the new fourth generation iPod nano's colors as well as new features
• "One size fits all." (2009) used on their website to promote the new single sized iPod classic
• "The funnest iPod ever" (2009) used on their website to promote the second generation iPod touch
• "Millions of songs. Thousands of videos. Hundreds of games." used on their website to promote the second generation iPod touch
• "Small Talk." (2009) used on their website to promote the new iPod shuffle
• "Next level fun." (2009) used to market the iPod Touch
• "It's small. It talks. And it's in color." (2009) used to market iPod Shuffle.
• "Nano Shoots Video."(2009) used on US and UK ads promoting the new iPod nano 5th Generation with Video
• "Your Top 40,000." (2009) used to market the iPod classic
• "The first music player that talks to you. Now in five colors." (2010) currently used to market iPod Shuffle.^[28]
• "Game on. And on. And on." (2010) used to market the iPod touch.